Shenandoah University

Shenandoah University Athletic Communications - Brand Guide

The Shenandoah University Athletics imagery is one of the more visible representations of the University's visual identity. In an effort to strengthen and maintain this image, the University has developed a set of guidelines to define specific, acceptable uses of athletic logos, colors, and fonts.

• Note: The Shenandoah Athletic brand was updated in 2015. The full Shenandoah Athletics Brand Identity Guide is linked below

 

Click Here to view the full Shenandoah Athletics Brand Identity Guide

Click Here to view the Shenandoah University Graphic Guidelines

Shenandoah Athletics - Color Palette
 

	SHENANDOAH BLUE PANTONE 281 C Thread: MD 1243 or RA 2613 *Note: Use Navy Thread RGB: 00, 62, 126 CMYK: 100, 72, 00, 32 HEX: #003e7e			SHENANDOAH MAROON PANTONE 202 C Thread: MD 1384 or RA 2268  RGB: 152, 00, 46 CMYK: 00, 100, 66, 13 HEX: #98002e
	SHENANDOAH RED PANTONE 193 Thread: MD 1147 or RA 2266  RGB: 209, 18, 66 CMYK: 00, 100, 61, 43 HEX: #d11242			SHENANDOAH GRAY PANTONE 428 C Thread: MD 1212 or RA 2592 RGB: 207, 212, 216 CMYK: 02, 00, 00, 18 HEX: #cfd4d8

Shenandoah Athletics - Proper Logo Usage
With further questions on proper usage of Shenandoah Athletic Marks, please contact Director of Athletic Communications, Matt McIntosh, at mmcintos19@su.edu.

• Click on each image to Download

PRIMARY MARK The Primary Mark features a dynamic hornet icon integrated with the Shenandoah Valley and ‘Shenandoah University Hornets’ rendered in the custom athletic font.

SECONDARY MARK 1 Secondary Mark 1 features a dynamic hornet icon integrated with the Shenandoah Valley.

SECONDARY MARK 2 Secondary Mark 2 features a dynamic ‘SU’ monogram rendered with an abstract stinger reference.

 

• Proper usage of our Athletic Marks within team broadcasts is paramount to keeping our athletic logos clean, uniform, and visible. The following graphic displays the correct and incorrect usage of our logos in score bugs and graphics in live streams: