Dogwood Auto Signing
SU OMC

Shenandoah Athletics Announces New Partnership with Dogwood Automotive

5/15/2026 8:21:00 PM

By: Matt McIntosh '23
WINCHESTER, Va. - The Shenandoah University Department of Intercollegiate Athletics announced a new multi-year sponsorship with Dogwood Automotive, with the two organizations celebrating the partnership on Thursday afternoon.

Dogwood Automotive becomes the official car dealership partner of Shenandoah Athletics through the new agreement, while also helping expand the visibility of both brands throughout the community.

Corporate signage for Dogwood Automotive will be placed throughout Shenandoah's athletic facilities, highlighted by a new sign facing Interstate 81 on the back of the scoreboard at Shentel Stadium.

Additionally, Dogwood Automotive will have activations at Shenandoah football games and other select home events, adding a new level to the gameday experience for Hornet fans. Tailgating at football games will now take place in the newly named "Dogwood Auto Tailgate Zone", as part of the deal. 

Dogwood Auto Signing - Dr. Foxx and Jon Alcorn

Jon Alcorn, Owner of Dogwood Automotive
 "We're proud to partner with Shenandoah University Athletics, a collaboration rooted in a shared commitment to hard work, accountability, teamwork, and excellence. As a former college athlete, I've seen how powerful these values are in shaping success, and we're honored to support student-athletes who embody them every day. Shenandoah University continues to set a high standard both academically and athletically, and it's clear the university is deeply committed to developing well-rounded leaders. We're excited to be aligned with an institution that has such a strong reputation and positive impact on its students and the broader community.  I would personally like to welcome all of Shenandoah University to the Dogwood Automotive Family............... GO HORNETS" 

Dr. DeShon Foxx, Shenandoah Assistant Vice President for Student Affairs & Director of Athletics
We are thrilled to partner with Dogwood Automotive and officially welcome them into the SU community. This partnership reflects a shared commitment to building meaningful relationships, supporting our community, students and campus, and creating new opportunities for collaboration. We look forward to a successful partnership and the positive impact Dogwood Automotive will have across the SU community. And as always, GO HORNETS!

Working with Jon, Dogwood Auto's General Manager, has been exceptional from the start. As a former men's lacrosse student-athlete, he understands athletics at a high level, but what stood out most is how deeply he values community impact, relationships, and doing things the right way. Jon and the Dogwood Automotive team immediately saw the opportunity to make a meaningful difference within the SU community, and we couldn't be prouder to partner with them and welcome them into the SU family.

#GoSUHornets
 
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